Approach › Case Studies › International Cookbook

INTEGRATE CASE STUDIES

International Children’s Cookbook

Goal: The Handstand Kids Cookbook Company wanted to proactively publicize the children’s international cookbook series and increase the number of book sales. The company also wanted to secure retail outlets through which to distribute the cookbooks.

Strategy: Through a thoughtfully planned, full-service, traditional public relations campaign, Integrate built the brand image around the illustrated children’s cookbook series.

With weekly interaction with top mommy bloggers, traditional consumer newspapers and parenting magazines, Handstand Kids quickly became a household name to many. Integrate communicated with morning show and radio show producers in an effort to market the series to different outlets and assist with coordinating media interviews that coincide with the owner’s travel schedule. Through a combination of traditional public relations campaigns with social media tactics, including the leveraging of Facebook and Twitter, Integrate increased the online awareness for the brand as well as its interactivity with targeted niche audiences.

Results: The Handstand Kids Cookbook Company has been featured on The Today Show, CNN and numerous local morning shows throughout the nation. The series has been featured in over 100 publications and blogs including: Parenting Magazine, Parents Magazine, Grandparents.com, Calgary Child, Scholastic Child, Babble, Celeb Baby Blog, Daily Candy Kids, IttyBits, and Kiwi. The company works with nationally recognized nonprofits including The Jamie Oliver Food Revolution, Nothing But Nets, and the Pepsi Refresh challenge. The cookbook series is now being sold in over 400 retail locations. It is currently in high demand and new retailers on a daily basis contact the company.