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INTEGRATE CASE STUDIES

Maritime Personal Injury Law Firm

Goal: A Houston‐based personal injury law firm specializing in maritime law wanted to be positioned as the leading maritime law firm during the Deepwater Horizon Oil Spill Disaster in April 2010.

Strategy: integrate public relations developed an immediate crisis plan strategy and took over all media relations management for the firm. We developed a series of press releases to submit on BusinessWire, along with media pitches to engage with local TV reporters. We monitored all conversation to ensure the firm was always presented in the best light possible and mitigated any negative comments.

Results: In a matter of 48 hours, the Houston-based law firm received national and local news coverage, including a 60-second spot on local news. The online press release had over 5,300 impressions and over 400 click-throughs to the company blog.