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INTEGRATE CASE STUDIES

Women's Business Organization

Goal: The Women’s Business Enterprise Alliance is an organization that helps to increase business opportunities for woman-owned businesses. Each year the organization holds an EXPO in order to link women business enterprises with other businesses to promote strong business relationships. Their primary goal was to increase the number of attendees at the EXPO.

Strategy: Integrate developed a social media content strategy, in conjunction with a traditional public relations campaign, that would provide additional benefits to the sponsors and exhibitors of the 2010 Expo. The creation and management of the organization’s social media platforms drove online traffic by encouraging members to help promote the organization’s brand online.

Results: By optimizing content and disseminating it through Facebook, Twitter, and the organization’s blog, The 2010 WBEA Expo had 1400 attendees – a 28% increase from the 2009 Expo.  In addition, the organization’s Facebook following increased by 150% during the active promotion phase of the WBEA event.