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INTEGRATE BUILD WHUFFIE

Build my what?

Whuffie is an unusual term with a very sensible definition: to build a core following and trust in your brand.

Basically, your street cred.

Whuffie is the reputation-based currency in Coy Doctorow’s science fiction novel, Down and Out in the Magical Kingdom and is described as the residual outcome of your reputation in Tara Hunt’s The Whuffie Factor. Both books had great impact on Integrate president and founder Allie Herzog, who incorporated the premise of whuffie into the Integrate methodology.