INTEGRATE ANALYZE ONLINE OPPORTUNITIES
The impact of the Web on the way we communicate has significantly changed the marketing of a business. Brand ownership is no longer solely the domain of any institution but is now defined as the sum of all conversations taking place amongst users. And like it or not, people are talking about you, regardless of whether you are part of these conversations or not.
The first step in any communications initiative with Integrate includes a 30-day online brand analysis to understand the current online activity of your company, competitors, industry, and audiences.
We set a benchmark for measuring results by determining current online presence, current relationship with audiences online, Web traffic, lead-time, lead source, competition, and more.
We love to become experts at new things each day—we make sure to arm ourselves with the best practices for communicating in your industry, understand recent industry conversations and specific social networking norms; and gain a complex comprehension of your target audiences’ demographic and media habits and activities.
Real-time monitoring of neutral, brand specific and competitors’ online conversations on blog posts, videos, reviews in forums, sharing of photos, twitter updates, etc. allow us to quickly find the most important, relevant conversations and determine our plan of attack.
To receive a free social media audit, please click here.
